How Trace Adkins used social to fill the house

The term “social media” is part of every musician’s marketing strategy, but let’s face it – Facebook and Twitter aren’t going to sell out your tour. Concert attendance continues to decline as a result of fewer shows and higher prices. Since there’s no single solution to your tour marketing strategy, what is the right recipe? With the explosion of mobile, how can you reach people on the go and are they really making purchases on their mobile devices? Is email marketing outdated or is it still an effective way to drive ticket sales? A panel of music industry experts and technological entrepreneurs discuss the best mediums to connect with fans and drive ticket sales. Between email, web, mobile and social, discover where to invest your energy to gain the maximum ROI you’re looking for.