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SXSW Interactive 2015

Diversity: the best thing to happen to Creativity

Corporate America is shooting itself in the head by not making the most of the diverse resources at its disposal—the very diversity that could drive us all toward innovation and economic success. This is a critical business problem that’s plaguing every industry, including advertising.
Kat Gordon, the founder of The 3% Conference, which is an event and community that champions female creative talent and leadership, has been touring the world speaking on this topic since 2012. She recently spoke eloquently on the subject at a One Show event during Creative Week in NYC this spring. In a SXSW talk, Kat will discuss the importance of building a business case for more diversity in creative and tech industries and beyond.

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  1. Why is an industry of ingenuity steeped in sameness when homogeneity is the enemy of creativity?
  2. More than 80% of all consumers are women who say they don't like the way they're being marketed to. So why are 97% of all advertising Creative Directors men?
  3. What are the factors that work against diversity in advertising and other industries -- death by a thousand paper cuts.
  4. Why advertising is a poster child for every industry in America and beyond. Because 97% of anything is a problem.
  5. How many women does it take to change your company's culture?



Rebecca Rivera, 3% Conference Copilot, The 3% Conference

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: WTF and Beyond
  • Track 2
  • Level: Advanced
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