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Real Talk: The Social Customer Service Shift

How many brands would state that they provide customer service on social media platforms? Many? Most? How many of these brands have an active presence? Are they relevant to current and potential customers? Are they providing customer service for the right reasons?

Customer service has become one of the most exciting areas in social media. The social revolution has completely transformed a back office function and has put it square in the limelight, allowing both large and small companies to provide public, real-time help to customers across the social web.

This panel will give you the straight dirt on how to turn your social service theories into real customer service practice. Learn strategic and operational lessons from social media and customer service leaders from Southwest Airlines, Samsung, JP Morgan Chase, and Comcast. Get real-world insight on how these individuals are helping people and defining new ways to listen, engage, and assist their customers.

Additional Supporting Materials




Kip Wetzel, Exec. Director, Social Strategy and Corporate Escalations, Comcast

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