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SXSW Interactive 2013

8 Lessons on Community from The Hunger Games

What can books like The Hunger Games and other young adult fiction (YA) teach us about online community management, best practices in engagement, and the cultivation of loyalty? Perhaps, more than you think.

YA fiction often leads the reader into a struggling world seeping with compelling constraints and heavy expectations. The heroine or hero finds her or himself striving to make the world a more righteous place. Often taking the lead within a greater community that is in need or want of direction, resources, and/or growth.

Thematic parallels between life in Dystopian societies and online community ecosystems present a fun point of reflection as we look to focus on raw elements necessary for community building and management.

During this session we will enter the vividly dark worlds of The Hunger Games, Unwind, Divergent, Graceling, and other YA literature to provide attendees an atypical context for strengthen and tuning their community management skills.

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  1. How to gain the trust and respect of your online community?
  2. How to understand community dynamics and nuances?
  3. How to ensure review, revision, and renewal of your community?
  4. How to communicate your observations and recommendations?
  5. How to lead the way through your own professional growth?


  • Vanessa Rhinesmith, Independent consultant, Self-employed
  • Lauren Vargas, Director of Community Strategy, Aetna


Vanessa Rhinesmith, Independent consultant, Self-employed

Meta Information:

  • Event: Interactive
  • Format: Dual
  • Track: Social and Relationships
  • Level: Beginning
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