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How Digital Made Texas Competitive In 2014

Texas politics is changing. Although the outcome of the 2014 election is not known yet, there is one thing that is for certain: Texas is competitive for Democrats for the first time in recent memory. With Obama’s organizers joining the fray with Battleground Texas, the rising political star of Wendy Davis, and an outpouring of enthusiasm and donations, Democrats are poised to win their first statewide race in 20 years.

One of the main factors in this new political landscape is the digital realm. As politicians and activists have taken to Twitter and other digital means, the importance of online has become incredibly significant in politics and a key component to why Democrats suddenly think they might win in a traditionally deeply red state. The future of politics is in digital and the 2014 groundwork is being laid for future campaigns. Regardless of the outcome of the 2014 election, Texas has become a competitive state and the impact in that is game-changing.


  1. What was different about the 2014 election?
  2. What role did digital play in making Democrats competitive?
  3. What groundwork was laid for future elections?
  4. Will the shifting demographics in Texas change the voter outcome and how can each party attract the changing voter rolls?
  5. What is the future of digital communications in politics?



Jordon Brown, Graduate Assistant, Texas State University

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