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SXSW Interactive 2015

How Kids Changed the Way We Design for Adults

Kids don’t have patience for user experience research. They don’t care what your marketing team wants, and they won’t make an effort to please your developers. They’re not loyal to your brand. And, of course, the youngest among them can’t even read.

But rather than thinking that kids are clueless, we need to view them as a clue to designing better digital products and services for people of all ages. After all, don’t your users sound a lot like the description above? Adults are also impatient, uncooperative, unloyal, and can — but won’t — read information on a screen!

By adapting your research and design processes to align with the preferences, cognitive abilities, social skills, and attention spans of kids — you’ll be better armed to create innovative, intuitive, and delightful products and services for adults.

This session will show you how to evolve your methodologies and take advantage of an emerging set of digital design principles inspired by today’s youngest users.

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  1. When it comes to digital design, how are kids and adults different? And in what key ways are they essentially the same?
  2. Why and how do traditional user experience research and design methods fall down when applied to kids’ projects?
  3. How do digital teams need to change their methods (and attitudes!) in order to break through design plateaus and design innovative products and services for everyone?
  4. What are the design principles behind amazing kids’ interfaces? And how can these be applied to products and services for adults?
  5. What would today’s digital banking, insurance, and retail websites and apps look like if we started by designing them for 10-year-olds instead of adults?



Magnus Bergmark, Business Strategy Director, Doberman

Meta Information:

  • Event: Interactive
  • Format: Dual
  • Track: Design and Development
  • Level: Intermediate
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