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SXSW Interactive 2015

Hacking better transatlantic work relationships

"We use the same words but don't always talk the same language." Have you noticed how there are more Brits and Irish in the US than ever, working for US digital businesses, launching startups, making their ideas happen? And because we all use the same words, there’s often the assumption we speak the same language. But it’s not that simple in business; whether it’s pitching, hiring, selling or networking, there’s many cultural nuances that if overlooked could jeopardize relationships. We’re assembling a panel of voices from both sides of the Atlantic: a writer/ creative consultant; the founder of New York Digital Irish; an Irish tech entrepreneur now in San Francisco; and a New York founder of a cross-cultural consulting firm. We’ll explore how you can work better and smarter to get more out of relationships with your transatlantic teams and co-workers. Whether you’re a US business with a UK office, or a startup looking to set up on the other side of the Atlantic, come along!

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  1. Why, how and when should you need to modify your business style (on either side of the Atlantic)?
  2. If you’re going to do business with a British or Irish company for the first time, how do you play it? What do you need to know before your first meeting?
  3. "Can we bring donuts?" How can I make sure I get tuned into recognising the cultural differences in office behaviour? And what do I need to about those differences?
  4. "Hugs and tears": what are the cultural differences and accepted practice in bringing emotion into business relationships on either side of the Atlantic?
  5. "Enough of the Hugh Grant impressions": why is it that Americans don’t like Europeans being self-deprecating?



Ian Sanders, Founder, The Ian Sanders Company Ltd

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Entrepreneurialism and Business
  • Track 2
  • Level: Intermediate
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