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SXSW Interactive 2015

Can game apps get kids out of the house?

Serious Games, Games for Change are no longer a new concept but are they working? How can we use simple games to change player behaviour? Is it possible to use a game to get players outdoors?

Our aim was to create an app that educated kids about the environment and moved them outdoors.

This session talks about the four year process our development team embarked on to create a game that sat at the cross section between gaming and the real world.

We share with the audience our vision, the process and our challenges. We talk through the feedback we received from our audience and what we did to improve their experience right up to our launch at Central Park Zoo with our international partners.

At no time in human history have children spent less time outdoors. We think we’ve managed to successfully create a game that encourages kids to go outside and explore nature while simultaneously challenging them to a fun, save-the-environment game.

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  1. Is it possible to create a game to get kids outdoors?
  2. How can you create a serious or educational game that holds its own against addictive mainstream games?
  3. How do you achieve harmony in your team when you have people working together from different backgrounds ie developers, academics, animators?
  4. How can you include real world actions in a game and ensure you step beyond gamifying the behaviors and to make the real world a core component of the game?
  5. How can you fund games that have environmental and social value but do not come with clear economic models?



Kylee Ingram, Producer, Elevator

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Gaming and Game Development
  • Level: Advanced
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