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SXSW Interactive 2013

People And Things: Why visual Social Networks Work

Facebook will continue to be the king of social networks for a while, but consumers are still spending an increasing amount of time on more visual social networks. Visual social networks like Instagram, Pinterest, Viddy and Tumblr and other just to name a few.
Hear from social media communications professionals from AOL, ESPN, Billboard and Cohn & Wolfe as they describe the opportunities and challenges of visual social network marketing.

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  1. How do Visual Social Networks affect today’s marketer?
  2. What skills are needed to maintain a community over so many platforms and media channels?
  3. How do major brands use Visual Social Networks to reach their consumers?
  4. How are visual social networks different than primarily text based ones?
  5. How and why are Facebook and Twitter getting more visual?


  • Matthew Knell, Social Media Director, AOL
  • Katy Kelley, VP, Global Marketing, Cohn & Wolfe
  • Katie Richman, Director of Social Media Strategy, espnW, ESPN
  • Katie Morse, Social Marketing Manager, Billboard, Billboard


Matthew Knell, Social Media Director, AOL

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Culture and Entertainment
  • Track 2
  • Level: Beginning
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