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SXSW Interactive 2015

What BROWN Can Do For You: Latino Voters

The statistical portrait of Latinos in the United States reminds us that every month approximately 70,000 Latinos turn 18 and become eligible to vote, that’s nearly 840,000 new eligible Latino voters each year. ‘Su voto es su voz!" translates to "Your vote is your voice," a constant theme repeated within the Latino community. We have all heard the numbers quoted by census pundits: The Latino population is growing, with more than 52 million Latinos in America, and politicians should take notice. However, the lingering question is whether ongoing population growth will transfer into political power. If so, when and how? So how do we capture the undivided attention of Latinos? Various research studies indicate that Latinos are tech savvy and are 28 percent more likely than non-Latinos whites to own a smartphone. Introducing the concepts of grass-roots organizing, activism and leadership through social media has the potential to truly motivate and effect a change in Latino voting.

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Takeaways

  1. How do we determine strategies that will motivate Latinos to register and vote?
  2. How do we capture the undivided attention of Latinos to truly motivate and effect a change in Latino voting?
  3. Does introducing concepts of grass-roots organizing, activism and leadership with a focus on voter registration and get-out-the-vote initiatives make an impact with Latinos?
  4. Is Spanish language translation of political platforms and proposed policies an effected Latino outreach effort or strategy?
  5. Clearly, both Democratic and Republican parties realize that if they want to win elections for their respective candidates and parties, they must appeal to Latino voters. Which political party is doing a better job of Latino outreach?

Speakers

Organizer

Paul Saldana, President & Principal, Saldana Public Relations

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Policy and Civic Engagement
  • Level: Advanced
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