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SXSW Interactive 2015

Beyond Marketing: How Curation Will Work for You

Have you ever felt that there’s more to curation than “content?”

Are you limiting your potential as a storyteller, craftsman, or distributor with a narrow view of curation?

There’s a way to spend 0.1% of your time adding value to the other 99.9%. It’s why people fanatically follow food bloggers that help them enjoy faster, tastier, and healthier meals. It’s how someone becomes the go-to social media guy or gal in his or her industry.

After all, don’t you want to find out why Evernote is worth billions, The Huffington Post is a habit for millions, and The Brothers Grimm have dominated our culture for centuries?

Get ready to discover a mindset and toolbox to capture, organize, and share anything. You’re about to learn the secrets of harnessing a world of endless information and eliminating the fear of missing out.

What you use your curated experiences for – making buckets of cash, award-winning marketing campaigns, or world domination (for instance) – is up to you.

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  1. What separates the best content creators, distributors, and marketers from the rest?
  2. Where are the surprising places to find for your perfect curation tool?
  3. What are the invisible walls limiting your curation potential?
  4. Who are the curation rockstars under your nose (and how do they do it)?
  5. What is the six-step process you can start today that will transform how you curate forever?



Joel Zaslofsky, Chief Simplifier and Curator, Value of Simple

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