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SXSW Interactive 2015

Advanced Facebook Ads for Fun and Profit

Facebook offers the most sophisticated ad targeting platform, with the largest consumer reach, of any network. But navigating the available options and managing campaigns effectively is a daunting task. This session will sail through the basics and dive deep into Facebook's most powerful features, demonstrating how to reach the audience that matters to your business. We'll cover Custom Audiences, Website Custom Audiences, Lookalike Audiences, Multi-Product Ads, Calls to Action, oCPM Optimization, Advanced Demographics & Behaviors and whatever other new features Facebook announces between now and 30 minutes before the session begins.

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  1. How do I reach the audience that matters to my business?
  2. How do I use the latest Facebook marketing features to run the best campaign possible?
  3. How do I test different creative and targets to find the right message for each audience?
  4. How much can I spend on Facebook ads?
  5. What do I do if my Facebook ads aren't working?



Zach Greenberger, CEO, adMixt, Inc

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Branding and Marketing
  • Level: Advanced
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