Brands and Bands: Opportunities Beyond Licensing?
What role does music play in a successful advertising campaign? What opportunities are there for artists beyond the licensing of their existing tracks? Industry insiders discuss how music in advertising impacts both the artist and the brand and what elements in music lead to a winning branding campaign. Learn the difference between effective and ineffective music branding, customizing original songs for brands, and how the right music can translate to increased awareness and sales for both the artist and the brand.
Additional Supporting Materials
- Roger Wojahn, Co-Owner/Co-Creative Director, Wojahn Bros Music
- Paul Horn, Director of Communications, Wiredrive
- Tom O'Keefe, EVP, Executive Creative Director, North America, Draftfcb
- Chris Farren, President/Owner, Combustion Music
Roger Wojahn, Co-Owner and Co-Creative Officer, Wojahn Bros Music
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