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Can Mission-based Companies Change Big Industry?

Consumers are becoming more aware of where their food comes from, and the impact of their food purchases. As the food industry is widely dominated by large conglomerates, values-based brands are getting together to take the industry on a sustainable track. After working on a coalition to elevate the standards of fair trade, sustainable foods brand Alter Eco and the group of brands OSC2 -One Step Closer to an Organic Sustainable Community- started a packaging coalition, with the mission to remove petroleum-based plastic from your pantry. The coalition has developed a home compostable flexible packaging, and got retailers on board to launch the innovation in store. The impact of such an innovation, originated from the operations of small passionate companies, could be tremendous once adopted by the entire industry. Millions of tons of petroleum-based plastic used in flexible packaging, which today end up in the landfill, could be replaced by this home compostable material.

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Antoine Ambert, Director of Marketing, Alter Eco

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