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Madison Avenue Meets Mountain View

Why is it that so many startups have brands built into their monetization strategy and yet they only involve brands at the 11th hour? Dominated by a technology and investment focused mentality, marketing is an afterthought. On the flipside, brands recognize the growing importance of innovation and yet continue to invest in established, paid media. And that includes Facebook. But what if the process started earlier, with brands and startups collaborating further upstream to co-develop revenue streams, consumer utility and ultimately technology solutions to business problems? With less than 3% of startups ending up being fully funded, how might brands come to the rescue as White Knights? What if Instagr.am had been created for Kodak? What if Conde Nast invested in Flipboard? This panel will bring together 2 senior marketers from Fortune 500 brands, and 2 startup founders to discuss the challenges, opportunities and partnership potential that arises when Madison Avenue meets Mountain View

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Joseph Jaffe, Founder & CEO, Evol8tion, LLC


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