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SXSW Interactive 2013

@$#! – Four-Letter-Word Social Media Legal Risks

Lawyers. Just that one word unleashes a torrent of four-letter words. Now you can get them out in the open.
In social media lawyers are the messengers for the rules to stay out of trouble. That causes friction and the use of four-letter words like @$#!. This panel will talk about those four-letter-words that you’ll want to avoid to keep the lawyers off your back.
The ultimate four-letter word uttered by prolific experts like Hagar the Horrible—@$#!—gives us the main four social media legal risks: @ privacy; $ marketing; # disclosure; ! crisis communications. Beyond those topics we’ll explore such social media legal risks as Oops, Hire, and Like.
And what better way to talk about four-letter-words than with attorneys from four-letter companies active in social media? This panel includes lawyers from Dell, Coke, USAA, and AmEx.
So come to the only panel that actively encourages you to scream four letter words at social media lawyers. We’ll all feel better by the end.

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  1. What privacy issues should you be most concerned about when using social media for your business or yourself?
  2. Pop quiz, hotshot. Your marketing team wants to run an innovative social media campaign. It starts in 10 minutes. What do you do? What do you do?
  3. The FTC requires organization employees to make proper disclosures at certain times. Do you know what's proper and when it's needed?
  4. Apparently, sometimes a crisis can happen that involves social media. Seriously, we've heard it's true. What can you do to minimize your legal risks in the middle of the night or weekend?
  5. How is Oops, Hire, and Like a four-letter-word? Besides the obvious?


  • Ryan Garcia, Legal Director, Dell Inc.
  • Jim Dudukovich, Marketing Counsel, Coca-Cola North America, The Coca-Cola Company
  • Mark Bisard, Vice President & Senior Counsel, Cyberlaw, American Express
  • Bob Bohanek, Communications, Mobile and Social Media Counsel, USAA


Ryan Garcia, Legal Director, Dell Inc.

Meta Information:

  • Tags: legal
  • Event: Interactive
  • Format: Panel
  • Track: Social and Relationships
  • Level: Advanced
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