SXSW Interactive 2013

Tactics of App Distribution Hackers & Cartels

The rules of being successful in tech have changed. The explosion of mobile  apps has given rise to large app distribution cartels.

Learn how do you get your app distribution fix with the cartels controlling the market.

In this panel, we will explore the cartels tactics and reveal the secrets that hungry distribution hackers are using to drive millions of people to their mobile apps and enabling them to impact the world.

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Additional Supporting Materials


  1. How to drive distribution of your mobile app?
  2. How can a bootstrapper succeed in today's mobile app ecosystem?
  3. Who runs the mobile app distribution cartels?
  4. What tactics do the largest players in the app ecosystem use for distribution?
  5. What will be the state of the art in mobile app distribution in 2015?



Brad Smith, Director of Engineering, Via.Me

Meta Information:

  • Tags: distribution, marketing, apps
  • Event: Interactive
  • Format: Panel
  • Track: Content and Distribution
  • Track 2
  • Level: Intermediate
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