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SXSW Interactive 2014

Tablet First Design: Holistic Ubiquitous UX

Mobility today means more than handsets in pockets. We are entering a world of ubiquitous network access to always-on cross-channel digital services, bringing multiple new dimensions of complexity to the job of user experience strategy and product design.

Many practitioners have embraced or experimented with a philosophy called "Mobile First" as a method of designing a core, minimally viable product, and then selectively extending or scaling the interface for traditional "desklaps" devices.

Christian will discuss a variation on this approach he calls "Tablet First," in which experiences are designed holistically and are prototyped and implemented initially on gesture-based tablets. Because the tablet form factor shares some characteristics both with smaller handsets and larger desklaps, solving problems for these devices lays a good foundation for extending the experience out across the full spectrum of touchpoints.

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  1. Should I design for the tablet first?
  2. How can I design a digital service across multiple screens and contexts?
  3. What comes before mobile first?
  4. Why are generative apps more suitable for tablet-first design than task-response apps?
  5. What is the easiest way to prototype a gesture-based tablet app?


  • Christian Crumlish, Director of Product, ClounOn


Christian Crumlish, Director of Product, CloudOn

Meta Information:

  • Tags: mobile
  • Event: Interactive
  • Format: Panel
  • Track: Design and Development
  • Track 2
  • Level: Intermediate
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