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Making The Most Of Record Store Day

Record Store Day has taken on a life of its own. It seems everyone wants to get involved in one form or fashion. Having a great release concept is big factor - but what else can be done to capitalize on every music junkie's favorite day of the year? From t-shirts to posters, in-store performances to promoting your release via social networks - explore the many ways in which you can stake your claim on the third Saturday of April.

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Lauren Branson, Publicist, Yep Roc Music Group

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