Branding from Day Zero: Startup Brand Strategy
Branding. All startups have to do it, but no one really knows how. Punch "startup branding" into google and you'll find checklists and 10-step plans that'll tell you to "have a logo" and "be consistent."
Startups don't need tips and tricks. They need an understanding of brand strategy—what it means and why it matters. And ultimately, how to do it from the beginning.
Name, logo, t-shirts, stickers—these are all parts of brand, but what undergirds the whole system? Brand strategy. Startups usually skip this crucial phase. And it shows.
I'm a hybrid ad man/startup guy who's built brands for everything from an event discovery app to an AI system. I've seen tons of branding tools, but none specifically those starting from scratch.
This talk will explore a way forward specifically for startups. We'll move past the tips & tricks and focus on a few actually helpful questions for building a great brand that resonates with your audience and build long-term loyalty.
Additional Supporting Materials
- Patrick Woods, Director, archer>malmo
Patrick Woods, Director, archer>malmo
Show me another