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SXSW Interactive 2014

How a Partnership Can Make or Break Your Business

Don’t put all your eggs in one basket - How a partnership can make or break your business
As a startup, partnerships fuel your bottom line and increase customer acquisition. However, a single partnership can make or break your company. This panel will discuss why you shouldn’t put all your eggs in one basket when it comes to major partnerships and why it’s important to engineer partnerships that support a wide-range of services and customers. Learn how to build partnerships that rock, keeping you, your partners and your customers happy and thriving.
These panelists have been building partnerships their entire careers, assembling some of the largest partnerships in the tech industry. Learn from these industry experts as they discuss the good, the bad, and the ugly of architecting large-scale partnerships.

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Related Media


  1. How to build partnerships that rock
  2. How to spot the right partnerships
  3. How to maximize each partnership
  4. What red flags to look for when deciding to partner
  5. What to do when a partnership goes bad


  • Maria Karaivanova, Strategic Partnerships, CloudFlare
  • Bill Lapcevic, Vice President of Business Development, New Relic


Kristin Tarr, Communications , CloudFlare

Meta Information:

  • Tags: partnerships, startups
  • Event: Interactive
  • Format: Dual
  • Track: Entrepreneurialism and Business
  • Track 2
  • Level: Intermediate
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