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SXSW Interactive 2014

The biggest collaborative street art gallery

Our proposal is illustrate how a Instagram profile can turn into the biggest collaborative street art gallery of the world and also in a sustainable company to work in.

Instagrafite is a Instagram profile focused in street art. We started in October 2011 and now we have almost 700 thousand followers all over the world.

We've got the attention from famous artists, from good brands and many art fans. Now we are a startup in a hybrid between media, gallery, artists collective and brand content and curator agency.

We want to present how talent artists like Stikki Peaches, Vhills, Alice Pasquini, Mundano, Speto, Os Gêmeos and famous people like Jamie Oliver, Martha Cooper and Alexandre Pato respect us; also how we got prestige from many collaborators and fans; and how we turned all this in a startup company that reaches 1000 followers per day and remain being innovative and remarkable in every move.

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Additional Supporting Materials


  1. How to get followers by relevance?
  2. How to turn a social media profile into a startup?
  3. What is the best way to start a dream?
  4. What is the perfect business model for the market of art today?
  5. What is the tip to work with collaborative projects?



Marina Bortoluzzi, Curator and strategist, Instagrafite

Meta Information:

  • Tags: social media
  • Event: Interactive
  • Format: Dual
  • Track: Social and Relationships
  • Level: Intermediate
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