SXSW Interactive 2014

Outdoor Education: How to Start a Green Tour


Exposing the audience to successful ideas and support to implement those ideas via a green tour. This talk will draw from my experience from founding and managing The Funky Chicken Coop Tour for the past 6 years in order to bring an idea to successful fruition. It will also demonstrate how a seed idea can grow and evolve into a platform involving broader idea exchange for producing food and supporting green living.

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  1. What has my 6 year organization history provided as a platform for community support and success?
  2. How will individuals, community, and nonprofit organizations be able to apply the lessons from this session to their projects?
  3. What are some ways to structure a successful pilot project with a highly limited or $0 budget?
  4. How do you evaluate a potential cross-promotion partnership with an organization that has a different core mission from yours?
  5. After your launch, how do you ensure collaborative and synergistic future growth?



Michelle Hernandez, Event Organizer, Urban Poultry Association of Texas, Inc.

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Non-Profit and Activism
  • Track 2
  • Level: Beginning

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