SXSW Interactive 2014
Ticks vs Humans: Can Social Media Crush Pathogens?
3 Social Media pros, 4 University of Rhode Island interns, 30 years of tick research, and 1 @Tickguy aim to prevent tick-borne diseases -- like Lyme disease -- by engaging via new media and live events. Overcoming challenges like the “ick” factor and motivating interns working virtually, learn how this pilot project forged a new model of public health communications, experiential education, and social media consulting.
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Additional Supporting Materials
- How can brands use visual social media when the subject makes people -- including the social media team -- literally recoil?
- How can higher ed and social media pros forge a new model to best meet the needs of paying client, intern learning experience, and professionals' interest and fulfillment?
- Which social media platforms are most effective in helping to prevent vector-borne diseases and how may they work for other public health campaigns?
- What do students know already and are they equipped to jump into effective roles as social media communicators on behalf of a brand?
- What to look for in interns and how to keep interns motivated when working virtually?
Suzanne McDonald, President, Chief Content & Social Strategist, Designated Editor