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SXSW Interactive 2014

Ticks vs Humans: Can Social Media Crush Pathogens?

3 Social Media pros, 4 University of Rhode Island interns, 30 years of tick research, and 1 @Tickguy aim to prevent tick-borne diseases -- like Lyme disease -- by engaging via new media and live events. Overcoming challenges like the “ick” factor and motivating interns working virtually, learn how this pilot project forged a new model of public health communications, experiential education, and social media consulting.

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  1. How can brands use visual social media when the subject makes people -- including the social media team -- literally recoil?
  2. How can higher ed and social media pros forge a new model to best meet the needs of paying client, intern learning experience, and professionals' interest and fulfillment?
  3. Which social media platforms are most effective in helping to prevent vector-borne diseases and how may they work for other public health campaigns?
  4. What do students know already and are they equipped to jump into effective roles as social media communicators on behalf of a brand?
  5. What to look for in interns and how to keep interns motivated when working virtually?



Suzanne McDonald, President, Chief Content & Social Strategist, Designated Editor

Meta Information:

  • Event: Interactive
  • Format: Dual
  • Track: Work and Career
  • Track 2
  • Level: Intermediate
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