SXSW Interactive 2014
The DDB RV: Think Tank Road Trip to SXSW
As digital advertising industry nerds, we are constantly creating campaigns, contests and interactive experiences for consumers. We learn everything about them and give them something fun, exciting creative, engaging thoughtful, useful, educational and/or entertaining that makes their lives “better”.
You name it we do it, but what about us? What about the Technorati? What about the nerds who make these amazing experiences possible for others, but yet campaigns are never designed for us? There’s no better time to celebrate the digital nerds than the SXSW Interactive Festival, so why not kick it off with the first ever, digital advertising campaign/experience FOR US.
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Additional Supporting Materials
- Five team members from DDB can embark on a “road trip” down to Austin, but with 10 VIP Passes to SXSW in hand. The activation will be cross channel, and will employ the use of these channels (Facebook, Twitter, Instagram, Tumblr, FourSquare, Google+/Google Maps, etc.) to support a cross-country scavenger hunt on the way from New York City to Austin, TX.
- Fellow digital industry nerds can participate in the scavenger hunt for a chance to be picked up by the DDB RV, joining us at SXSW Interactive. The trip will be documented via social channels, and by an “always on” Livestream feed (think PuppyCam) that could later be edited into short web video segments and posted to YouTube.
- The RV will serve as a “think tank” putting the great minds working in digital on display, facilitating thought provoking conversations, and forging new, unforgettable relationships. We will also seek to show industry professionals and publications what life looks like through the DDB/digital innovator lens.
- The trip will culminate at SXSW Interactive with a panel discussion including all of the passengers from the RV, and moderated by an industry influencer. All of the attendees and digital media outlets following the experience will be able to ask questions, meet the participants, and hopelessly beg DDB to take on their digital business.
- Christine Murphy, Director of Social Media, DDB NY
melody wolff, Associate Director of Corporate Communications, DDB