SXSW Interactive 2014
Politicos + #SocialMedia: What Could Ever Go Wrong
Twitter made Anthony Weiner a national punchline, but the former New York Congressmember isn't the only politician who's run afoul of social media. This panel will examine candidates, officeholders and public figures' digital social habits that have resulted in scandal, controversy and downright hilarity. In the process, we'll learn the right ways for politicos and advocates to employ Facebook, Twitter, Instagram, Tumblr et al to define their public image, alter the public discussion *favorably* and persuade voters to go to the polls.
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- What are the perils and promise of social media channels for politicians, public officials and advocates? As social channels evolve and expand, how will they change the political equation?
- Why can a politicians mouth (or thumbs) be his most dangerous (self-inflicted) weapon? I.e., why do political staffers cringe when their bosses want to run their own Twitter accounts?
- Once a scandal breaks or a gaffe surfaces, how can politicians use social channels to stop the bleeding, i.e., recover as best they can?
- What lessons can brand managers, social media managers, political staff and political advocates learn from the very public pain that an errant Tweet can cause a public figure?
- As we put more and more on our lives online, will the political system become more tolerant of human foibles? Or, will the panopticon effect of our constant documenting of our lives online turn out to disqualify most normal people from public lives? And if so, how do we continue to find people willing to lead?
Colin Delany, Founder/Editor, Epolitics.com