SXSW Interactive 2014

Squatters and Imposters


Cybersquatting is no longer just domain squatting. Enterprising risk takers looking to make a quick buck are now snatching up not only domains but social media accounts that arguably belong to brands. We will discuss steps that brand owners should take to prevent such squatting - ie., thinking about all possible domains and social media accounts before announcing the brand (learning from the Netflix/Quikster debacle). Ways brand owners can work with YouTube and other sites to reclaim rogue and imposter accounts. And on the flip side, we will also discuss strategies that ... ehem... "alleged cybersquatters" can adopt to fight back against companies overreaching on their claims to domains and social media accounts.

Additional Supporting Materials


  1. What can I as a brand owner do when I find a fake Facebook or LinkedIn account that is pretending to be the official account for my brand?
  2. Can I prevent others from registering and holding domains that use my trademark in any form?
  3. How I can respond to a company that accuses me of cybersquatting?
  4. What legal recourse can a company have against me in connection with my alleged cybersquatting?
  5. If I own a trademark, what can I do to enforce it online, and what uses online can I not legally object to?



Andrew Gerber, Counsel, Reavis Parent Lehrer

Meta Information:

  • Event: Interactive
  • Format: Dual
  • Track: Social and Relationships
  • Track 2
  • Level: Advanced

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.