Squatters and Imposters

Description:

Cybersquatting is no longer just domain squatting. Enterprising risk takers looking to make a quick buck are now snatching up not only domains but social media accounts that arguably belong to brands. We will discuss steps that brand owners should take to prevent such squatting - ie., thinking about all possible domains and social media accounts before announcing the brand (learning from the Netflix/Quikster debacle). Ways brand owners can work with YouTube and other sites to reclaim rogue and imposter accounts. And on the flip side, we will also discuss strategies that ... ehem... "alleged cybersquatters" can adopt to fight back against companies overreaching on their claims to domains and social media accounts.