Anyone Can Be a DJ: New Active Listening on Mobile

The mobile phone has become the de facto device for accessing music. According to a recent report, the average person uses their phone as a music player 13 times per day. With over 30 million songs available, any time, any place, listening is shifting from a passive to a personalized and interactive experience for a highly engaged audience.

New data-powered music players on sensor-packed devices are becoming smarter, and could enable listeners to feel more like creators (e.g. Instagram) by dynamically adapting music to its context (e.g. running, commuting, partying, playing). A truly personalized pocket DJ will bring music listening, discovery, and sharing to an entirely new level.

In this talk, we’ll look at how data-enhanced content and smarter mobile players will change the consumer experience into a more active, more connected, and more engaged listening experience.