SXSW Music 2014
Anyone Can Be a DJ: New Active Listening on Mobile
The mobile phone has become the de facto device for accessing music. According to a recent report, the average person uses their phone as a music player 13 times per day. With over 30 million songs available, any time, any place, listening is shifting from a passive to a personalized and interactive experience for a highly engaged audience.
New data-powered music players on sensor-packed devices are becoming smarter, and could enable listeners to feel more like creators (e.g. Instagram) by dynamically adapting music to its context (e.g. running, commuting, partying, playing). A truly personalized pocket DJ will bring music listening, discovery, and sharing to an entirely new level.
In this talk, we’ll look at how data-enhanced content and smarter mobile players will change the consumer experience into a more active, more connected, and more engaged listening experience.
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Additional Supporting Materials
- How is the music listening experience changing, specifically on mobile devices?
- What is next after personalized radio?
- Can mobile redefine our relationship with music?
- How can music players become more exciting, interative and engaging?
- Can everyone be a DJ?
- Tristan Jehan, Co-Founder, The Echo Nest
Tristan Jehan, Co-Founder and Chief Science Officer, The Echo Nest