Building Your Digital Brand Using Social Media

The digital world for musicians continues to change dramatically. We not only have the ability to self-market and create communities directly with listeners, but also can thrive in online communities with influencers and other musicians around the world. Digital has transformed not just the way we get the word out, but also how we create and collaborate. Internet marketing has morphed into Internet community crowdsourcing of rich relationships—a very different world for musicians and musical organizations.
How can you – a busy musician and/or support team – use the resources of social media to use your time, energy, and money well to create your long-term audience and profitable Super Fans?