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AmplifyATX: Gamification of Giving Days

Five days before SxSWi 2013, I Live Here, I Give Here launched, Amplify Austin, an online giving campaign to raise $1 million in 24-hours for 300 Central Texas nonprofits. By using gamification strategies – financial incentives, an online platform and social media training – the campaign ultimately raised $2.8 million online in 24 hours for 320 nonprofits. Our panel features the program designers in Austin who can share their experiences and lessons learned.

Amplify Austin employs best practices in the growing Giving Day trend as reported by the Case Foundation (www.casefoundation.org/case-studies/give-max-dc-case-study/conclusions-recommendations). These events feature a finite giving period, a group of mobilized nonprofits, and an incentive contest structure. As the Giving Day model matures, the success of Amplify Austin should increase, in line with the trajectory of other Giving Days throughout the country. Amplify Austin, 2014 is 6:00 pm March 20 – 6:00 pm March 21.

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Karen Frost, Sponsorship Sales Executive, I Live Here, I Give Here®


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