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SXSW Interactive 2013

How AT&T Uses Social Media to Engage Dev Geeks

How has AT&T successfully connected with a developer community that demands authenticity, novelty, and technical innovation? AT&T will share their most notable highs and lows on the way to being named as the number one mobile developer program for a remarkable seven years in a row.

AT&T started focusing on the development community before any of their competitors, and the conversation will include front line reports about bringing together the AT&T team, agency, and customers to build lasting relationships in the ever-changing development community.

AT&T’s efforts to produce the social community were held back by a myriad of complications, and Metia created an integrated content strategy that connected with the developer community and produced a workable infrastructure that will scale for AT&T over time. The social media program integrates with the other marketing initiatives under way with AT&T, and is core to their mission to be accessible, responsive, engaged, and suppo

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Takeaways

  1. How can one-to-one and one-to-many marketing programs work in harmony in a company as big as AT&T?
  2. How did AT&T stop marketing and start talking with their technical audience?
  3. How can I scale my marketing program and maintain authenticity?
  4. How can we turn virtual interactions in social media into real interactions at actual events?
  5. How can I use readily available social media statistics to know exactly when to post content?

Speakers

  • Amber Whiteman, Director of Marketing, Metia
  • Andrea Morton, Sr. Product Marketing Manager, AT&T

Organizer

Deborah Hanamura, Director of Marketing, Metia

Meta Information:

  • Tags: developers
  • Event: Interactive
  • Format: Dual
  • Track: Social and Relationships
  • Track 2
  • Level: Intermediate
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