☰ Sidebar
Voting period for this idea type has passed

SXSW Interactive 2013

How AT&T Uses Social Media to Engage Dev Geeks

How has AT&T successfully connected with a developer community that demands authenticity, novelty, and technical innovation? AT&T will share their most notable highs and lows on the way to being named as the number one mobile developer program for a remarkable seven years in a row.

AT&T started focusing on the development community before any of their competitors, and the conversation will include front line reports about bringing together the AT&T team, agency, and customers to build lasting relationships in the ever-changing development community.

AT&T’s efforts to produce the social community were held back by a myriad of complications, and Metia created an integrated content strategy that connected with the developer community and produced a workable infrastructure that will scale for AT&T over time. The social media program integrates with the other marketing initiatives under way with AT&T, and is core to their mission to be accessible, responsive, engaged, and suppo

Share this idea

Related Media

Additional Supporting Materials


  1. How can one-to-one and one-to-many marketing programs work in harmony in a company as big as AT&T?
  2. How did AT&T stop marketing and start talking with their technical audience?
  3. How can I scale my marketing program and maintain authenticity?
  4. How can we turn virtual interactions in social media into real interactions at actual events?
  5. How can I use readily available social media statistics to know exactly when to post content?


  • Amber Whiteman, Director of Marketing, Metia
  • Andrea Morton, Sr. Product Marketing Manager, AT&T


Deborah Hanamura, Director of Marketing, Metia

Meta Information:

  • Tags: developers
  • Event: Interactive
  • Format: Dual
  • Track: Social and Relationships
  • Track 2
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.