SXSW Music 2014
New Punk Strategies: Your Values = Your Biz
In today's rapidly changing music business, musicians are often caught between old and new business models. Many musicians care deeply about their communities and social justice issues, offering their services via benefits or blog and video/Public Service Announcement appearances. Frequently the way they establish their business doesn't reflect the way they operate in the world at large. As the shape of the industry changes, there are new options for structuring a musician's business so they can easily support projects and initiatives while guaranteeing more control over how their art is used.
We will discuss the need for, and options to incorporate, new business strategies available to artists so they can contribute to issues that are of concern, while developing a robust and sustainable practice. We will explore both innovative, already existing real world models and theoretical, conceptual manifestos.
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- What are current structures for ownership, licensing and release of music?
- What are potential projects or opportunities that might be presented to an artist (regardless of "success" or level of "fame"). These include participating in social justice campaigns, helping a project in another discipline (movie, book. etc.)
- What are existing models for negotiating music business opportunities while building in an ethical structure that reflects a musician's or band's core values?
- What are potential strategies offered in this age of new technologies, creative commons and other graded licensing?
- How is it possible to benefit financially and secure an artist's or band's career while maintaining control of how one's work is used or exploited?
Rebecca Gates, Executive Director, Parcematone Presents