SXSW Interactive 2014

Managing a Design Team


This session will explore how a design team can be set up, grown, scaled and motivated.

There are a lot of myths and misconceptions on how design teams can be managed: designers are creative people who need to be left alone, designers are too wild to work in a normal work environment, designers need to be kept in a short leash, etc, etc. Well, those myths were probably created by mediocre managers. And that probably fuelled the first misconception that managers and designers don't get along very well.

I do not claim to hold the ultimate truth on this topic, but I think I can provide an interesting (and international) viewpoint on how managing a design team can work after working in creative teams in 6 different countries and managed over a hundred different designers. Hopefully this can help existing designers manage their relationship with other designers better, or help customers who engage with designers have more meaningful relationships.

Related Media


  1. How can I motivate a designer?
  2. How do I grow a design team?
  3. How do I manage the relationship with clients/internal customers?
  4. How do I delegate?
  5. How do I hire a good designer?


  • Jesus Gorriti, Design Director, Fjord


Jesus Gorriti, Design Director, Fjord

Meta Information:

  • Tags: design
  • Event: Interactive
  • Format: Solo
  • Track: Work and Career
  • Track 2
  • Level: Intermediate

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