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SXSW Interactive 2014

Cultivating Innovation – Enabling the BIG idea

Austin is a place abundant with creative minds, branding the city as one conducive to startups, innovation and new ideas. Companies not in startup mode commonly overlook the important concept that got them there - investment in innovation and the cultivation of new ideas. In this session, the importance of innovation will be discussed and how businesses today can inject a model of creativity to empower employees and support them in the creation of new ideas. An example of an Austin based company that is doing just this is Gemalto who have initiated a Business Innovation Garage (BIG). The program aims to increase employee’s sharing of ideas, create an environment to support creativity, exploring future trends and uncovering technologies. The BIG program has fueled 350 propositions, 15 of which were selected for further investigation and after analysis against a number of criteria, five “incubation cells” were activated to validate ideas which can subsequently be presented to customers

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  1. Why is investment in innovation in the enterprise important?
  2. What are the steps to create a program of creativity in my company?
  3. What are key elements of an innovation cultivation program?
  4. How do you enable employees to be entrepreneurs within your company?
  5. How do you drive innovation in the enterprise?


  • David Teo, Incubation Leader, Gemalto


Michelle Leech, Marketing Communications, Gemalto

Meta Information:

  • Event: Interactive
  • Format: Future15
  • Track: Entrepreneurialism and Business
  • Level: Intermediate
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