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SXSW Interactive 2014

Activism on the Internet: You're Doing it Wrong

Vegans are often looked at as humorless jerks that just want to question the ingredients in hummus and create spectacles like putting topless pregnant ladies in cages, denouncing ex-vegans by sharing their personal information, and even campaigning against Pokemon for their turtle smashing video games.
We’re working to fight these stereotypes by innovating creative online actions that lead to real world results.“Thug Kitchen”, “Raw Vegan Not Gross” & events like the LA Vegan Beer Fest all have their roots in online activism.
We will present original research that takes a look at how strategies have connected with both the media and the internet public at large & how we can effectively grow an activist community online.These lessons can translate to other fields, & utilize the close to 2.5 billion people with internet access. We’re creating a network of allies in other intersectional causes like human rights, environmentalism, fair-trade, and health & nutrition issues.

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  1. How do you take an idea from online germination and grow it into effective real world action?
  2. How can we best utilize social media to create positive activism online?
  3. What are the best ways to measure the success of a campaign?
  4. How has social media worked to connect (and isolate) activists?
  5. How has the image of veganism been affected by online activities, and how can we utilize social media to have real world results?



Stephanie Bogdanich, Media Technology Specialist, Austin Community College

Meta Information:

  • Tags: activism, community
  • Event: Interactive
  • Format: Dual
  • Track: Non-Profit and Activism
  • Track 2
  • Level: Intermediate
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