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SXSW Interactive 2014

Frictionless Sharing Vs The World

Oversharing is evil. There's just too much information going around the internet — driven in part by apps using frictionless sharing features, and party by people just like you and me. In the early days of the interwebs, people shared things that mattered to them and their audience — back then, it was mostly text-based (IRC channels, forums, discussion lists, message boards). It was a way to endorse something and share something truly meaningful. This act of content-sharing laid the foundation for content and peoples behavior on the internet. Today, however, with the rise of frictionless sharing, oversharing will kill our content endorsement. If everything is shared, nothing is important enough to be watched, read and heard

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  1. Why are we sharing so much content nowadays?
  2. How oversharing is killing the internet?
  3. Why don't we create original content anymore?
  4. Why do we share content differently online and offline?
  5. How can we create more meaningful sharing experiences?



Daniel Sollero, Owner and Co-Creator, http://moovee.me

Meta Information:

  • Tags: social media
  • Event: Interactive
  • Format: Dual
  • Track: Content and Distribution
  • Level: Intermediate
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