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SXSW Interactive 2014

The What, Why and How of Freak Flag Flying

We have clearly turned it into a buzzword, but that does not change the fact that authenticity is a real and a righteous thing. In a time increasingly characterized by the loud and fat-fingered pursuit of creativity, innovation and greater truth, authenticity may be the most powerful source of value and differentiation available to individuals and organizations. Organizations are inherently conformist, as is much of what is done in the name of management, but there is also some human nature at work. The drive to fit in, to belong, to be a part of is a fairly powerful part of the human experience and in order to better fit in, we have a very real tendency to play small. This interactive session shows you how to pull the pin on the authenticity grenade, to take that magical stuff that is all up in ya and put it on parade. Lets launch a movement of Freak Flag Flyers and take “authenticity” back from those buzzword assholes.

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  1. What is authenticity?
  2. Why is authenticity valuable to me?
  3. Why is authenticity valuable to my organization?
  4. How can I pursue greater authenticity?
  5. What can I expect from the world around me as I pursue greater authenticity?



joe gerstandt, freak flag flyer, joe gerstandt

Meta Information:

  • Event: Interactive
  • Format: Solo
  • Track: Art and Inspiration
  • Track 2
  • Level: Intermediate
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