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SXSW Interactive 2014

Working with Clients and the Multi-Device Web

Web professionals spend their days immersed in the new paradigms of the multi-device web. Yet even for us, the constant change and adjustments that come with living on the internet can feel overwhelming. So how must our clients feel?

It’s time to shed the vestigial mindsets we’ve inherited from the advertising world—the closed communications and drama of the “big reveal”—and build new systems based on honesty, inclusion, and genuine communication.

Reassessing our methods for web design gives the opportunity to develop better process and deliverables, and it also opens the door for reassessing our clients’ role, and how we communicate with them. In this way, our clients will become true partners—rather than confused, anxious bystanders—as we learn to better navigate this strange, evolving digital universe together.

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  1. What traditional processes do not work for responsive web design?
  2. What’s a good working process for responsive web design and how do clients fit into that process?
  3. What are appropriate deliverables for responsive web design and what kind of client feedback is useful at each step?
  4. What are some useful communication techniques for working with clients on responsive projects?
  5. What are some common client / agency pitfalls with responsive web design process, and how can they be avoided?



Jared Ponchot, Creative Director, Lullabot

Meta Information:

  • Event: Interactive
  • Format: Panel
  • Track: Design and Development
  • Track 2
  • Level: Intermediate
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