SXSW Music 2014
Rise of the Remix: Art. Business. Engagement
The remix was invented as a marketing ploy designed to help sell records to different types of fans. From this corporate marketing strategy grew an art form that has become a fundamental building block of DJ/Dance culture. But concerns over creative control, copyright, and other legacy issues have kept other genres from fully embracing a similar strategy. This panel will examine how and why the broader music industry can and should embrace remixing, including:
- engaging new fans through music interaction and social reach
- promoting creative exploration and expression
- extending the retail lifespan of new releases and catalog tracks
- establishing a career or discover new artists
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- What are the technical, legal, and logistical parameters of a remix, including how remixes are made and distributed, as well as how to request others make a remix of your track
- How can remixes be used for promotional purposes—including using them to engage existing fans, find new fans, and leverage social networks—using real-world examples of each.
- How did the remix evolve from a marketing scheme to a creative art form, and how have artists both past and present used remixes to express themselves in new ways?
- What retail/sales implications does remixing have on both new releases and catalog tracks, and what are the best strategies for doing so for each type (along with example of each use case as experienced by the panelists).
- How have artists used remixing to establish their careers, and how do established artists, labels, and managers use remixes and remix contests to discover new talent?
Antony Bruno, Consultant, Beatport