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SXSW Music 2014

Using Music to Sell Other Stuff

As compensation for music continues to shake out through new music distribution platforms and business models, new innovative business models and opportunities must be created to compensate the artist. People may not think that brands and music go hand-in-hand like peanut butter and jelly, however, music is used daily as a way to enhance sales for many companies through TV commercials, television shows, feature films, consumer electronics, video games, toys, beauty products, food & beverages, and more.

Hear how artists and brands come together to collaborate in business without affecting the integrity of the music. Learn about how musicians and artists, both with and without a record label deal, can find collaborative and lucrative opportunities working with brands that are using music to reach target consumers. Also learn how musicians without a label deal parlayed their success working directly with brands to get in the door at major record labels.

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  1. As a musician, how do I get noticed by brands?
  2. How can I work with brands without compromising the integrity of my music?
  3. How much legal council/business knowledge will I need in order to work with brands?
  4. Are there certain qualities/characteristics brands are looking for when teaming with musicians?
  5. Who in the music industry exemplifies brand collaboration with musicians?



Ken Hertz, Senior Partner, Hertz Lichtenstein & Young Media Law

Meta Information:

  • Tags: music
  • Event: Music
  • Format: Panel
  • Track: Branding
  • Track 2
  • Level:
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