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SXSW Music 2014

music and economic development for cities

In the last 10 years, there has been an explosion of cities trying to capitalize on their musical legacy as well as their musical future. In many ways, music is an economic engine that drives so many aspects of how a city positions itself to attract business, young professionals and artists. Cities such as Memphis, New Orleans, Chicago, Nashville, San Francisco, Seattle, Portland, and Oregon have all created multiple govt and private non-profit entities to steward their cities growth in music and the arts. Some have robust state level incentives, and others focus on very specific programming and grants designed to incubate small businesses and to help artists have sustainable careers. We will explore what all these cities/orgs are doing in their respective areas to grow the music industry there and to help artists as well as the challenges they face in a rapidly changing industry.

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  1. What does economic development mean to everyone on this panel with regards to your thoughts on how music and tourism impacts your cities?
  2. Is there ever a conflict between helping music businesses vs the artists themselves.
  3. What guides your programming? What works and doesn't work?
  4. With regards to funding and earned income, Can each of you discuss how you raise money, strategies employed, how govt grants work, etc.
  5. Can we talk about data and metrics. What are you all tracking? How do you define success? How do you make data actionable?



Cameron Mann, Director Music Resource Center, Memphis Music Foundation

Meta Information:

  • Tags: music
  • Event: Music
  • Format: Panel
  • Track: Branding
  • Track 2
  • Level:
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