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SXSW Interactive 2014

Beyond Likes: What I Love & Hate & Why You Care

Every year, People selects its World’s Most Beautiful People, Time dubs its Person of the Year and Rolling Stone crowns its Albums of the Year. But, does having a small elite choose the best make sense when the barriers to declaring the vox populi’s personal preference have fallen so low?

Originally a means for keeping loose ties among people, social media has become a way for all of us to showcase our expertise. With everyone grabbing the open microphone of the Internet, society has more data points to develop a more accurate, representative and definitive list of preferences on any topic.

This presentation will explore how the ubiquity of cultural expertise impacts the culture, from what is created to how it is discussed and valued.

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  1. How do we divine representative insight from a wide range of voices?
  2. What compels people to espouse their cultural opinions into the great open world?
  3. How does one build credibility for his/her opinions?
  4. How do you evaluate your friends’ tastes or connect with people who have similar tastes?
  5. How does the pervasiveness of opinions, reviews and recommendations help or hurt the professional critic and the artist?



Peter Axtman, Publicist, Culturalist

Meta Information:

  • Tags: culture
  • Event: Interactive
  • Format: Dual
  • Track: Content and Distribution
  • Track 2
  • Level: Intermediate
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