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SXSW Interactive 2014

The Missing Piece For Customer Centric Companies

The power for customers to make or break a company couldn’t come at a better time. Today, marketers, the individuals within a business that hold direct visibility into customers, have access to more tools and technologies than ever before, enabling them to tap and capitalize on consumer data. Marketers have so many resources available to them that last January, Gartner found that by 2017 the CMO will spend more on IT than the CIO on technologies such as CRM systems, marketing automation platforms, BI and more. Yet still, as of 2012, only seven percent of large companies were actually customers centric. The problem? They’re missing what matters most – insights into the customer. In this session, we'll explore the following 3 topics as possible challenges/solutions to helping companies be more customer centric.
- A Multitude of Dimensions
- Breaking Down Silos
- Center Stage for Customer Intelligence

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  1. Will help attendees understand the missing piece for companies in being customer centric.
  2. Attendees will hear the rationale behind why it matters more than ever to be customer centric today.
  3. Attendees will be able to hear how tapping a variety of listening posts in order to really tune into and engage with customers for their insights will make a business more customer centric.
  4. Attendees will see that there is more than social media as far as grasping the customer voice is concerned and that it is key to break down customer listening silos in order to make real business decisions.
  5. Attendees will learn that putting the customer voice in the board room will pay off more than their current strategy.


  • Andrew Reid, President, Founder and Chief Product Officer, Vision Critical


Jenny Smelyanets, PR Manager, Vision Critical

Meta Information:

  • Tags: marketing
  • Event: Interactive
  • Format: Solo
  • Track: Entrepreneurialism and Business
  • Level: Advanced
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