Transparent Superhero: ComiXology by the Numbers

Comics are riding a tide of popularity thanks to big media exposure and fan obsession. Fueling the fire is comiXology, the revolutionary digital comics platform that has brought comics to a new global audience and lit up the app world as the only non-game to rank as a top 10 grossing iPad app two years in a row. But even as comics have conquered the entertainment universe, real market data has always been scarce. No longer! Join David Steinberger, CEO and co-founder of comiXology, as he offers a first-ever look at data that paints a clear picture of comics fandom in the digital transmedia economy: Who is the digital reader and how does she differ from print fans? Who’s trying digital comics, who’s buying and who’s coming back for more? What makes a title pop or flop? What’s the magic price point? Moderated by Rob Salkowitz, author of Comic-Con and the Business of Pop Culture, this panel is a must-see for anyone in publishing, entertainment and data-based marketing.