SXSW Music 2014
Can Altruism Be The New Music Business Model?
The music industry has endured many tumultuous changes over the last decade. Yet, artists still make music and aspire to land those key opportunities to expose their music and grow their fan base.
Many young indie artists with promising careers find themselves signing away their album and publishing rights or other assets in order to propel themselves forward. Most music services for indie artists require a fee for “promotional services” often leading to nothing more than negligible results, if at all.
But what if artists had real opportunities for creative development and exposure at no cost, no strings attached, purely for the love of music?
Dr. Dre and Jimmy Iovine recently gifted The University of South California $70million to create a new undergrad program focused on Arts, Technology and Business Innovation.
We'll look at the new, developing world of music philanthropy and whether this will be the salvation for artistry and creativity in the new music industry of tomorrow
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- 1. How can business insiders truly help artists and their music, the very essence of the industry?
- 2. Can the music industry seamlessly integrate this type of altruism into developing careers?
- 3. Which of the contests and programs for independent artists are really worth the time and effort required to submit your music?
- 4. What’s the catch and how much will it cost them in monetary, ownership and creative terms?
- 5. What can artists hope to get out of participating?
Elyse Marrocco, Publicist, Workman Entertainment + Public Relations