SXSW Interactive 2014
Write a Book, Give it Away and Get Paid #NewRules
On July 4, Jay Z released a new album. But you couldn't buy it. You could download it for free - but only if you were 1 of the 1st million Samsung Galaxy S III, S 4 or Note II users to download a free app.
Samsung agreed to purchase 1 million copies of the album, partnering with Jay Z on a marketing campaign that brought them value by association. On Twitter, he referred to this strategy as part of the #NewRules.
1 year earlier, I had partnered with Skimlinks to release a new book for free. We treated it as a real book, not a gimmick like most free ebooks. No email address required to download! I was paid like I would have been by a traditional publisher and was given unquestioned editorial control.
In 12 months, over 12,000 copies were downloaded. The book has been well received. I'm happy. Readers are happy. Skimlinks is happy. I want to share how we did it, in detail, to empower talented writers and creative companies to engage in similar efforts that create value for all.
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- How can you accept money from a company to write a book - but also maintain independent editorial control of the work? Won't they want to make sure you don't mention their competitors?
- Why would a company want to pay for you to write a book if they can't fill it with ads or company mentions? Or even ask for email addresses?
- How do you stand out in a sea of free ebooks?
- With a small or non-existent budget, how can you generate press and get the book out to more people?
- Which distribution methods generated the most downloads of the book?
- Patrick O'Keefe, Owner, iFroggy Network
Patrick O'Keefe, Owner, iFroggy Network