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SXSW Interactive 2014

Your Enterprise App Sucks & You Know It. What Now?

The enterprise - where most of the software products, whether its off-the-shelf or custom-built, are pure shit, and you're neck deep in it from your very first day, and you're definitely sick of it long before the weekend begins, if the applications allow you to have one. Most of the enterprise apps are designed to be great for managers, and C-level folks, but sucks for actual users. Only handful of companies are making the headway and are really trying to change the world. Rest of them are just worried about either losing their budget or existing customers. Enterprise apps have shitty UX is not because those UX designers are unskilled. It's because they don't exist in the first place. I want to expose the big elephant in the room and discuss about strategies to bring in UX skillset to your team. I will show you specific techniques, practices and examples that can help bring your customer closer to your apps and create that emotional connection. There's still hope. Come, dream with me.

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  1. What strategies and tactics you can use to expose the big elephant in the room?
  2. Are these practices - Research, Prototyping, Information Architecture, Interaction Design, Interface Design, that are corner stones of good UX in consumer apps, applicable to enterprise apps? If so, how?
  3. Enterprise applications are all about capturing and displaying large amounts data. How to make them simple and comprehensive?
  4. Why do you need to move beyond preferences, settings and permissions? How can you leverage contextual information to create better experiences?
  5. How popular techniques like Responsive Web Design, good typography, effective color themes and establishing consistent & predictable behavior are very much applicable to enterprise apps, can deliver an instant makeover and elevate your app from the rest.



Param Rengaiah, Experience Architect, Aspire Systems Inc

Meta Information:

  • Tags: design
  • Event: Interactive
  • Format: Solo
  • Track: Design and Development
  • Track 2
  • Level: Intermediate
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