SXSW Music 2014
Be Your Own Tastemaker: Music Discovery in 2014
Is music discovery dying? With the Wild West of Napster and BitTorrent piracy largely over and the peer pressure of social media everywhere, the music world has settled into a bit of a rut. The Spotify charts are full of pop hits, summer music festival lineups could be copy-pasted from week to week, hundreds of bloggers post the same track from the same PR email blast every day and satellite radio plays major label bands masquerading as indie acts. And yet, there's never been more new music than ever before. So where is it? And why don't many listeners care?
With perspectives from journalism, radio and label experience, this panel will explore the methodologies of finding exciting new music on sites such as Bandcamp, SoundCloud and broader cloud services such as Rdio; discuss modern music fans' seemingly limited appetites and the failure of streaming software to engage them to go deeper; and illuminate how the music industry has regained control of the alchemy of emerging bands.
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- I don't have time to find new music. What should I do? Where is it hiding?
- What are the differences between Bandcamp, Spotify, SoundCloud and everything else? What are the best ways to use them?
- Do music fans care about "discovery"? What does that mean in 2013?
- What are the forces in control of surfacing new music? Why aren't so-called tastemakers digging deeper into the crates?
- Are major labels still leading the conversation in the age of crowd-sourcing and infinite access?
David Greenwald, Journalist, Rawkblog