SXSW Interactive 2014
Privacy, Permission and the Evolution of Big Data
Big Data exists because privacy laws are currently relatively lax, permitting companies access to vast quantities of data on individuals. But, what if the regulatory environment changed? What if people voiced their concerns and stopped the untrammeled flow of their information? What if advertising like this: www.youtube.com/watch?v=F7pYHN9iC9I becomes widespread? What are the implications for big data and the deep insights it can reveal?
We’ll take a look at the public opinion on social media and information privacy in the US, UK and Canada. The information reveals how and why most consumers are adamantly opposed to parties having access to their personal information. We’ll consider the implications and suggest a solution - “communities of consent”.
One of the big objections people have with data is that its use occurs without user consent or knowledge of how it is used. However, when asked and informed, consumers are happy to share information. Enter now, enormous data. This workshop will be two and a half hours long.
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- How the general population feels about sharing their data and what they'd instead prefer.
- Offer implications to executives about what social media and privacy data reveal that can help guide better data consumption and decision making.
- Why consumers that opt in feel more willing to contribute.
- Offer a solution to help companies entice consumers to share even more data.
- A look at what enormous data would look like and the value in it for businesses and consumers alike.
- Andrew Grenville, Chief Research Officer, Vision Critical
Jenny Smelyanets, PR Manager, Vision Critical