SXSW Interactive 2014

#WeMadeItWeird: Social Media & Augmented Reality

Social media often makes us laugh, sigh or – to overwhelmed teenagers, possibly want to die. Add mobile’s geolocation tools into the mix and the boundaries of over-sharing continually stray from the innocent ‘TMI’ era. It effects real life in real time, and it can get weird. Mobile geolocation and social media are an interesting phenomenon, combining to create a slippery slope of effortless information sharing. Without a barrier for distribution, we're sharing more and more, thus augmenting reality. We all know friends or co-workers who have revealed a little too much of their escapades online, be they compelling, banal or surreal. And how many of us have tweeted about a brand and then had the company respond to us, creepily? The panel will discuss the augmented reality of today’s ‘social lives.’ We'll provide real life examples, from hook-ups to hilarity and everything in between. What is the fine line between authentic or phony content? Is it funny or just how #WeMadeItWeird?

Share this idea


  1. With social media's ability for check-ins and tagging, privacy is at an all-time low. When our realities are augmented. It's difficult to understand where the “line" is with privacy until after it has been crossed. Have you ever seen someone "make it weird" with social media? Please give an example.
  2. Social media sometimes causes national exposure. Gilbert Gottfried's string of insensitive Japanese Tsunami tweets resulted in his very public firing as the spokesperson for Aflac. The media took notice. After the fact, Funny or Die produced a video with Gottfried parodying his tendency to comment on tragedies "too soon." Did Gottfried go too far? Did the negative press coverage actually damage Aflac's image? If not, why?
  3. Corporations are no strangers to weirdness in the age of social media. Massive sponsored social media campaigns can backfire when they feel phony or forced. McDonald’s 2012 Twitter promotion is a prime example. During the promoted Twitter campaign for #meetthefarmers and #mcdstories, people posted horrific stories using those hashtags. The campaign almost seemed incite negativity. What could they have done differently?
  4. Geolocation is a hot trend in mobile. The ability to reveal our location publicly has resulted in a fiesta of personal information-sharing without much security. Many mobile services require location-based information to function. Geolocation services run the gamut from hailing a ride on Uber to finding a dude on Grindr. What are the risks with sharing physical information on your phone? Are we too trusting?
  5. Breaking news is increasingly common on social media. Timing is everything. The NRA was under fire (pun intended) for posting a pro-gun Tweet during the tragic movie theater shooting in Aurora, Colorado. It is believed by many that the NRA's tweet was scheduled. Is pre-scheduled social media a bad thing? Can you share any examples of your own experience with scheduled social media content making waves?



Anne Ahola Ward, Managing Partner, CircleClick Media

Meta Information:

  • Tags: public relations
  • Event: Interactive
  • Format: Panel
  • Track: WTF and Beyond
  • Track 2
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.